C2 Creative Studio is an independent brand strategy and design team in Chicago. With our creative ideas for leading brands approach, we help our clients maximize their reach and impact with big picture thinking.


Creative Strategy

  • Brand Auditing
  • Brand Positioning
  • Brand Narratives
  • Brand Visualizations
  • User Experience
  • Workshop Sessions

Brand Design

  • Brand Naming
  • Brand Architecture
  • Visual Identity
  • Messaging & Copywriting
  • UI / UX Design
  • Website Development
  • Trade Events & Experiential
  • Packaging
  • Photography
  • Video Scripting
  • Video Production

Campaign Development

  • Advertising & Digital
  • Social Content
  • Direct Mail
  • Print Production
  • Brand Guides
  • Technical & Medical Illustration
  • Creative Production
  • Event Production Support


Let’s break the rules.

Do you have a unique creative need or idea? We’re all ears. Whether you’re looking for fresh thinking on a new product idea, help workshopping a competitive scenario, or visualizing something that hasn’t been done before, we can bring it to life. Try us.

Patrick Smith, Founder & Art Director

Patrick could have been a medical practitioner, diplomat, or financier, but he took a more noble path and chose advertising. Always curious and adapting, Patrick works across the ever-expanding realm of design, ranging from branding, marketing and packaging to digital, motion and environment. Where others seek fame and fortune, Patrick is drawn to the process of creative exploration. He loves developing big ideas and extending them into marketing campaigns that get results. After serving at several large agencies, in 2010 he founded C2 Creative Studio. A more efficient, stream-lined, strategic approach to solving business problems through creativity.

Andrew Miller, Brand Strategist & Writer

Andrew is passionate about naming, storytelling and creative ideation. Not to brag, but he’s very, very good at all of these too. His life’s purpose is to put these gifts to good use. By good use, we mean by championing ideas that make life better. Anything health and wellness related is good use. Helping like-minded entrepreneurs articulate their mission and vision is good use. Embracing facts (especially ones we don’t like) and inspiring kindness is good use. Think of Andrew like the Punisher, except instead of combatting evil with his fists, he writes.